About Us

Arusuvai brings you premium masalas that celebrate Tamil Nadu’s rich culinary traditions, ensuring authentic taste,
freshness, and aroma in every meal. Experience the true essence of flavor with Arusuvai

Mission

At Arusuvai Masala, we ensure authentic flavors with pesticide-safe ingredients through Integrated Pest Management (IPM) and strict quality control, bringing pure and flavorful spices to every kitchen.

Vision

To be the most trusted and loved masala brand in Tamil Nadu, bringing authentic, highquality spices that enhance every meal with traditional flavors and purity.

Our Story

Arusuvai – The Taste of Happiness

Arusuvai, a brand from Value Ingredients, was born out of a passion for bringing the authentic taste of Tamil Nadu to every household. With years of expertise in spice blending, we specialize in crafting masalas that capture the true essence of South Indian cuisine. Our commitment to purity and quality ensures that every product is free from artificial additives and full of natural goodness. Whether it’s a cherished family recipe or a modern twist on tradition, Arusuvai delivers “The Taste of Happiness” in every bite.

Arusuvai was founded in 2014 by Mr. Sunil Kumar, a visionary with years of expertise in the masala industry. With a small team of 10-20 dedicated employees, the brand began its journey with a single mission – to deliver high-quality, authentic spices and masalas to Indian households.

Starting in Chennai, our hometown, Arusuvai quickly gained trust and love for its purity, flavor, and consistency.
Within a short span, our products expanded across Tamil Nadu and reached other key markets like Mumbai, Andaman, Karnataka, Maharashtra, and Delhi. Today, we have a strong presence in Mumbai, one of our leading markets.

Our Growth & Offerings

From humble beginnings, Arusuvai has grown to offer a wide range of spices and blends. Currently, we have an extensive portfolio of 85-120 SKUs, with each product crafted to bring out the best flavors in every dish. Among them, our Kulambu Chilli Powder stands out as one of the top-selling products, making Arusuvai the second-leading seller of Kulambu Chilli Powder in the market.

Our Commitment

At Arusuvai, we take pride in maintaining the highest quality standards. With a deep-rooted commitment to purity, we source our spices through Integrated Pest Management (IPM) farming, ensuring that our products are natural, safe, and flavorful. Every spice is carefully processed, blended, and packed to retain its authentic taste, delivering “The Taste of Happiness” to millions of homes.

Our Legacy of Flavor & Growth

2014

The Beginning
Arusuvai was established with a vision to bring high-quality, authentic masalas to every household

2018

A Strong Foothold in Mumbai
Arusuvai made its mark in Mumbai, becoming a household name in key regions of
the city.

The Journey Continues...

With innovation, quality, and customer trust at our core, we continue to expand and bring “The Taste of Happiness” to more homes across India.

2016

Expanding Across Tamil Nadu
With growing trust and demand, Arusuvai expanded its distribution to major cities across Tamil Nadu

2023

A New Chapter with Value Ingredients
With its consistent success, Arusuvai became a part of Value Ingredients, further strengthening its reach and expertise in the spice industry.

2014

The Beginning
Arusuvai was established with a vision to bring high-quality, authentic masalas to every household

2016

Expanding Across Tamil Nadu
With growing trust and demand, Arusuvai expanded its distribution to major cities across Tamil Nadu

2018

A Strong Foothold in Mumbai
Arusuvai made its mark in Mumbai, becoming a household name in key regions of
the city.

2023

A New Chapter with Value Ingredients
With its consistent success, Arusuvai became a part of Value Ingredients, further strengthening its reach and expertise in the spice industry.

The Journey Continues...

With innovation, quality, and customer trust at our core, we continue to expand and bring “The Taste of Happiness” to more homes across India.

Address

Plot No:11-B1, Aueatta Morai Industrial Estate, Morai Village, Aidco Estate,
Thiruvallur-600055,

Phone

+91 9600701511
Copyright © 2025 Arusuvai. All Rights Reserved.

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